The world of internet marketing is here to stay. We are all connected globally 24/7. That is why businesses have to make their digital presence as powerful as possible. This is how our slogan evolved “Everywhere you need to be”.
The goal of digital marketing is for the consumers to find your business and vice versa. Digital marketing allows any business to use different methods such as websites, social media, videos, display marketing, emails and other forms of electronic technology to connect with their existing and potential customers. According to statistics, 72% of adults use social media, 90 % use emails and over 64% of traffic comes from Google searches. Regardless of numbers, how many people do you know who don’t have a smartphone? Can you count anyone in your social circle that does not have a social media account? Not many I suppose. The WWW has put the world at people’s fingertips which is why it is important for business owners and managers to come up with a strong digital presence that reaches the prospective consumers as successfully as possible.
An effective digital marketing strategy should include:
- Definition – clear business goals
- Research – know your market and target audience
- Strategy – a defined plan to reach your goals
- Implementation – the tools, people and skills to drive the strategy
- Analysis – thorough and detailed analysis of the strategy and not only having the eye but also the ability to improve upon success
- Unity – Each division of the business working together and communicating effectively
Of course, digital marketing tactics are not easy and every business/industry is different and has diversifying requirements. It is important to understand that there is no one-size fits all digital marketing strategy that can deliver the desired results across the board. The strategy used for a pay-per-click campaign is not applicable for social media marketing. Same holds true even within the same digital marketing channel. A strategy on Facebook or Twitter that works well for a charity will not be suitable for an accountant, but both can generate great business from these channels.
Consider what you wish to achieve from your marketing strategy. Are you selling to the consumers or are you business to business? Do you wish to increase your brand awareness? Your digital marketing strategy reflects how you look and how you speak online. It is your business and you know it better than anyone else, that is the Skylight9 ethos!
We can help implement a digital marketing strategy which is tailor-made to your requirements. Before recommending a strategy for your business, we fully understand your company’s objectives, the current marketing tactics you are using and any major issues that you are facing. Our expertise and experience helps us determine the strategy that best suits your goals and budgets. Whether you are launching a new product, wish to target new consumers, or enhance your brand awareness – Skylight9 can support your business needs.
Online marketing is always changing, we continuously monitor the new platforms coming to market, opportunities and algorithm updates to make sure that our clients digital marketing strategies are kept up to date and moving in the desired direction.
Our ongoing blog aims to educate and inspire business leaders – we have ideas and make them happen!